Both Portrait Care and Aesthetic EMRare alternatives to Moxie's 9% rev-share and long-term contract model. But the two products have fundamentally different business models — and that shapes everything from pricing to clinical depth to how your vendor's incentives align with yours.
Portrait Care is a marketplace/distributor hybrid. The EMR software is free; Portrait Care earns margin (reportedly up to ~60%) on the injectable and supply purchases that flow through their platform. This is a legitimate and valuable model — especially for practices that want to consolidate supply purchasing and get the EMR as a benefit.
The trade-off: your EMR vendor has a financial stake in your purchasing decisions.
We charge a flat subscription — $399/location/month, or $3,999/year. We don't sell supplies, earn commissions, or have any stake in what products you buy or from whom. Our only revenue is your monthly subscription.
That's the full picture — no hidden revenue streams.
Neither model is wrong. The right one depends on whether you want integrated supply relationships or a purely independent software vendor.
| Feature | Portrait Care | Aesthetic EMR |
|---|---|---|
| Pricing | Free (supply-commission model) | $399/location/month (or $3,999/year) |
| Business model | Marketplace/distributor hybrid | SaaS EMR only |
| Vendor incentive alignment | Earns margin on your supply purchases | Earns only your subscription |
| Injection mapping | Unknown/limited (clinical depth secondary to supply integration) | Yes, base tier — injectables, lasers, skin, body, and more |
| AI scribe | Basic/unknown | Writes into chart (injection map + lot + consent gate), two tiers ($39/$89 per provider/month) |
| Data export | Unknown | Free, self-serve (JSON/PDF/CSV), anytime |
| Contract | Unknown | Month-to-month |
| Supply discounts | Yes (platform advantage) | None — source supplies where you choose |
Portrait Care features marked “Unknown” reflect limited public documentation. Verify directly with Portrait Care before making a comparison decision.
Flat pricing ($399/location/month ($3,999/year)), clinical depth across every modality you offer, free self-serve data export, and a month-to-month contract. No supply commissions, no revenue share, no lock-in.